Marketing your business in the computer consulting industry means dealing with different clients who needs IT services and other related tasks. It is a common trend for self-employed professionals and small business owners to accept any client that comes along the way even for a minimum pay.
You will notice that this strategic move of working with micro businesses in your computer consulting business has gone a long way in growing popularity and profitability. Sounds good, right? How about your time? Don’t you feel exhausted? Do you think you’re actually doing the right thing here sacrificing the little time you have for yourself and your family over the weekends? Why not think about it carefully?
You may be thinking of how these micro businesses have helped you in the long run so you think you have to pay for this priceless task by keeping them as your valued clients forever. You would say this is your ideal principle and no one can break your rule. But are you getting more profits you really deserve for this long term business relations? Do you have more micro businesses than macro businesses at present?
The perfect strategy for a successful consulting business is to eventually get rid of smaller client groups and clearly focus on these larger groups of companies you may now have. But there are other factors that a computer consultant sometimes considers like having a strong relationship with an older micro business that money is being sacrificed just to save a meaningful friendship. However, if you really want to get the best out of your profits and revenues, then get macro businesses in focus. You may retain one or two micro businesses you really value but just make sure these micro businesses don’t waste too much of your time nor your money and effort.
Once a valued micro business rubs you too much of your time that is meant for other relevant things and macro clients, find a way get rid of such an abusive client. Focus on extending your computer consulting businesses to larger companies that pays great for your services in a way you truly deserve. Remember that you are building a profitable business and not a charitable one.